50 NIFTY + MORE

Brand Identity
We developed a comprehensive visual system featuring a fresh logo, expressive color palette, custom illustrations, and pattern designs that capture the brand’s personality. The design direction balances timelessness with vibrancy, using hues and textures that reflect the richness of life experiences and the confidence of women embracing their next chapter.

Web Design
The website was designed as an inviting, content-forward hub for community and storytelling. A dynamic blog serves as the centerpiece, offering thoughtful articles across a wide range of topics relevant to women in this stage of life. The user experience prioritizes clarity, warmth, and accessibility, creating a digital home that feels inclusive and inspiring.

Impact
Through a unified brand and digital presence, 50 Nifty and More now stands as a beacon for women celebrating life after 50. The visual language and online platform reflect authenticity, empowerment, and connection, helping to grow a vibrant community where women can find their tribe and thrive together.